Appointment

Atif Riaz

Marketing Director
Turning Patient Searches into Booked Appointments |
SEO & Content for Clinics, Hospitals, and Medical Practices
Location: Lahore, Punjab, Pakistan | Remote

From Code to Conversion

Atif Riaz began his career as a programmer, building websites, applications, and systems with PHP, ASP.Net, and front-end technologies. Over time, he realized an important truth: while coding creates the product, marketing is what drives growth, visibility, and results.Curious and entrepreneurial, Atif explored multiple business ventures, learning that success often depends more on strategy and execution than technology alone. This insight inspired him to transition from programming to marketing, combining his technical skills with a deep understanding of audience behavior to craft digital strategies that deliver measurable outcomes.

Mastering the Digital Marketplace

Atif specializes in healthcare marketing, helping clinics, hospitals, and medical practices turn patient searches into booked appointments. He leverages Every campaign he designs is patient-centered, HIPAA-compliant, and focused on building trust, authority, and clarity at every touchpoint.

SEO & Content Strategy

Ensuring every page is discoverable, trusted, and aligned with patient intent.

Google Ads & Email Campaigns

Driving targeted engagement and appointments efficiently.

AI-Driven Insights

Spotting trends, optimizing content, and refining strategies faster than traditional methods.

Key Skills & Expertise

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  • SEO & Content Strategy for Healthcare

    Crafts content that aligns with patient intent, Google’s EEAT principles, and compliance standards, helping healthcare providers become easily discoverable and trusted.

  • AI-Driven Marketing Insights

    Uses artificial intelligence to analyze trends, optimize campaigns, and tailor content to match both search engine behavior and patient decision-making patterns.

  • Google Ads & Email Campaigns

    Designs highly targeted campaigns that convert searches into real appointments, ensuring every marketing dollar works effectively.

  • Technical Expertise: PHP, ASP.Net, Front-End Development, Web & Mobile Apps

    Leverages his programming background to ensure marketing strategies integrate seamlessly with digital platforms and apps, maximizing performance.

  • Business Strategy & Market Analysis

    Applies hands-on business experience to develop strategies that align marketing efforts with real growth objectives.

  • HIPAA Compliance & Patient Privacy

    Ensures all marketing initiatives adhere strictly to HIPAA guidelines, maintaining patient trust while driving results.