Director of Branding & UI/UX | Digital Strategy | Marketing & Design Specialist
Helping Businesses Build Strong Brands and Engaging Digital Experiences
Rubia Amjad is a visionary designer, strategic thinker, and marketing expert who transforms ideas into compelling brands and intuitive digital experiences. As the Director of Branding & UI/UX at OctalFox, she shapes the company’s visual identity, user experience, and content strategy—ensuring every project not only looks polished but also drives measurable results.
Her work spans branding, UI/UX design, content strategy, and digital marketing, blending creativity with analytics to craft experiences that resonate with audiences and elevate businesses. Rubia approaches each project with a holistic mindset, ensuring that every visual element, interface, and campaign aligns with a brand’s values, engages its audience, and achieves strategic goals.
Rubia’s professional journey is a story of resilience, ambition, and self-transformation. Eight years ago, she was a dedicated homemaker raising three daughters, managing her household, and nurturing her family. Inspired by a desire to be self-reliant and professionally fulfilled, she stepped into the digital world, immersing herself in design, marketing, and strategy. Through determination, experimentation, and continuous learning, Rubia mastered multiple disciplines and became a trusted expert in branding, UI/UX, and digital marketing.
Her personal journey profoundly shapes her professional philosophy. She approaches challenges with empathy, adaptability, and problem-solving, translating these qualities into creative, human-centered solutions that drive tangible results. Rubia believes design and branding are not just aesthetics—they are powerful tools for engagement, growth, and meaningful connection.
Her ambition also inspires the next generation. Rubia’s two eldest daughters, aged 7 and 8, are already exploring technology and creative skills, learning to contribute to the OctalFox team in the coming years. She encourages them to experiment, code, design, and understand digital business, nurturing their curiosity and preparing them to become part of the family’s vision for innovation.
Rubia’s story exemplifies how courage, learning, and dedication can transform personal ambition into professional excellence. She continues to lead by example—shaping brands, guiding user experiences, and inspiring both her team and family to embrace curiosity, creativity, and growth.
Crafts authentic and compelling brand identities that reflect a business’s values, stand out in competitive markets, and foster trust and recognition.
Designs user-centered digital experiences by analyzing behavior, optimizing flows, and guiding audiences toward meaningful interactions.
Arranges content for clarity, usability, and impact, aligning messaging with both user expectations and business objectives.
Implements SEO, email campaigns, analytics-driven strategies, and Google Ads to amplify reach, engagement, and conversions.
Produces visual and animated content that tells stories, captures attention, and communicates brand value effectively.
